A series of seed packets, from idea to design to dieline to finished-looking packets.
The packets feature bold, stylized photos of each varietal so the flowers can speak for themselves.
Dimensional spot varnish creates tactile interest.
Bold colors differentiate the varietals while maintaining a unified appearance.
Flower graphics carry over to the back to create visual interest. Descriptors on the back help buyers choose what type suits them.
Classic rectangular packet shape minimizes waste and emphasizes tradition and reliability over modernity.